The Exit from the Comfort Zone

Hi guys,

We’re on a trip to learning right now. We learn from you, the everyday users. But this is a new approach for us, IT specialists and developers.

Product Development
Since our startup began, we faced a lot of technical challenges and mostly put our efforts on creating a prototype for you guys. We failed with the private alpha release and we continued to improve it until we changed 70% of it. Now we have the SDK ready, the free developer accounts in place, documentations and a demo of a collaborative application, developed on ActionScript, our primary developing language. But it’s not enough.

Customer Development

Now, we’re onto a new trip. We plan to learn. In an disorganized way, investing 70% of our time networking and searching for people that have the need that we’re solving. It’s like most of today’s entrepreneurs called it “the exit from the comfort zone“.

The belief that people don’t like it when you offer to much is a fact. We tried, again and again and again, to contact people in order to attract them in using our technology. We didn’t take into account, that perhaps it’s better to offer little of what’s important to them, not much of unimportant stuff.

If you think we  consider ourselves damned by now, think again. We had a vision and we had to concrete it. But now, it’s time for others to speak and to visualize their needs implemented into our service. We’re looking forward to that.

That’s all for now.